Gaming
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01 · Embed
Tone ID
A campaign is assigned a silent code and mixed into approved audio.
Cultural Signal Intelligence
An inaudible tone.
A phone that acts.
Embed a silent signal in existing audio. Opted-in phones hear it and open an offer, vote, check-in, or page.
Source / Existing audio
Gameplay
Concert PA
Arena PA
Store audio
Tone / Inaudible
Phone / Action
Listener on
Concert
Tour merch
Limited drop. Grab it before the encore.
OpenSports
Score. Free tacos.
The team just scored. Claim the concession offer.
OpenRetail
In-store offer
You're in the aisle. Open the offer at the shelf.
Open
Use cases
Sports
Broadcast
Gaming
Retail
Agencies
Product
Hear. Act. Measure.
The public story is simple. A tone the ear cannot hear behaves like a QR code the camera never has to find. The destination can change after the campaign ships.
Hear
An inaudible GhostTones signal is mixed into a broadcast, venue PA, stream, or store bed. No new hardware. It plays through speakers you already have.
Act
A phone that has opted in — via a partner app or a web listener — hears the tone and can unlock an offer, check-in, vote, or page. Detection never acts for the user.
Measure
Each consented event maps what the audience heard to what they did next. Audio becomes an attributable channel instead of an unmeasured one.
How it works
Five steps. Nothing hidden.
A short path from a Tone ID to a dashboard. Partners keep the brand experience; GhostTones is the signal layer underneath it.
02 · Speaker
Existing sound
The tone rides a stadium PA, TV spot, livestream, or in-store bed. No extra boxes.
03 · Phone
Detect
An opted-in app or web listener hears only the signature — not the room, not the conversation.
04 · Offer
Action
The resolver maps that ID to a destination the partner controls. The user still has to tap.
05 · Dashboard
Measure
Consented events land as attribution: heard → acted, by venue, window, and campaign.
Who uses GhostTones
Agencies run it for clients. Businesses run it themselves.
You do not have to be a venue or a network. If you already have speakers and an audience, you can put a tone in the audio and measure what happens next.
Agencies
Use our tone on client work.
Keep the relationship, the creative, and the client brand. GhostTones sits underneath as the signal layer. You embed, they opt in, you report.
- White-label the experience. The client never has to wear our name.
- One Tone ID per campaign, offer, or store. Change the destination after it ships.
- Recap-ready measurement: who opted in, what they did, which moment worked.
Brands & retail
Come use the technology.
A store, a restaurant, a brand, or a media property can run GhostTones without an agency in the middle. In-store music, a livestream, or a commercial carries the tone. Opted-in phones open the offer you set.
- Retail: aisle or door audio triggers a loyalty tap, a receipt offer, or a pickup.
- Brands: a spot or a stream becomes a measurable action, not just a play count.
- You stay the operator. We supply the tone, the listener, and the dashboard.
Industries
Same tone. Different rooms.
Sports & venues
A PA system the crowd already hears can carry a tone the crowd cannot. Opted-in phones unlock a seat upgrade, a merch drop, a check-in, or a sponsor action at the moment of attention — then the dashboard shows which sections actually moved.
Broadcast
Gaming
Retail & hospitality
Media
FAQ
Three honest answers.
Do I need hardware?
No new hardware. GhostTones works through existing speakers — stadium PA, broadcast chain, livestream, or store audio. What you do need is a listener on the phone side: a partner app or a web listener that the audience has opted into. We do not claim “no apps to build.”
Is this tracking?
No. Every trigger is consent-based. Detection listens only for our tone signatures. It does not record conversations or ambient audio, does not run without permission, and does not identify a person to an advertiser. Brands receive aggregated engagement, not identities. See Privacy & Consent.
Do audiences need an app?
A phone has to be able to hear the tone. That means an opted-in listener — shipped inside a partner app, or as a web listener the audience opens on purpose. There is no silent background harvest. If the listener is not there, the tone does nothing, which is the point of consent.
Founders.
GhostTones was founded by operators who treat audio as a performance channel, not a vibe.
Founder & CEO
Curtis Bunce
Operating strategy, commercialization, partner development, and go-to-market. Focused on turning an invisible trigger into deployments venues, brands, and media teams can actually run.
Founder & CRO
Jerard Reid
Production, creative execution, and business development. Brings GhostTones activations into real media and partner environments without making the client wear our brand.
Founder & CTO / IP Director
Tom Webster
Patents, signal architecture, and the IP GhostTones runs on. He is the pilot contact for technical and licensing questions.
Book a Pilot
Tell us the room, the audience, the outcome.
We'll map how GhostTones can support your venue, brand, agency, or retail activation.